The Real Cost of Building vs. Buying AI Support: Why Engineering Teams Underestimate the Challenge
June 3, 2025
Every day you spend debating build vs. buy, your users are drowning in documentation chaos, your support team is overwhelmed, and your engineering talent is stuck building chatbots instead of features that actually move the revenue needle. The math is ruthless: 90× more expensive to build, 12-24 months longer to deploy, and when you finally launch, you'll discover what one engineering team learned the hard way—"it becomes very challenging to get quality at scale." Meanwhile, companies using ambient AI like Brainfish are achieving 92% self-service rates and watching their NPS scores soar while their engineering teams focus on what they do best: building products that customers actually pay for.
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