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The Modern Sales Enablement Engine: How AI Is Replacing the Playbook.

AI adoption in sales has doubled in two years. The teams pulling ahead aren't just buying tools, they're building the knowledge layer that makes AI actually work.

AU On-Demand
Duration 35 min
Format On-Demand
Hosted by
Allie KaiserRoz Greenfield
Allie Kaiser · Roz Greenfield

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What this session covers

Everyone's Buying AI for Enablement. Almost No One's Getting the Results.

Most AI projects fail and it's usually not the models, but it's what's underneath them. Your product changes weekly. Your docs change quarterly. Critical knowledge lives in Slack threads and people's heads. And every time someone leaves, months of tribal expertise walk out with them.

AI can't fix a broken knowledge layer. But the teams building that layer first? They're seeing 35% higher win rates and reps ramping in half the time.

What We'll Cover in 35 Minutes

  • The AI enablement landscape in 2026: what's working, what's noise, and where the market is actually heading
  • Why most AI enablement tools underperform: and the knowledge infrastructure gap that explains it
  • The capabilities driving real ROI right now: real-time coaching, AI role-play, predictive analytics, and automated content delivery
  • How to make what you already have AI-ready: turning docs, call recordings, and tribal knowledge into a trusted foundation AI can actually use
  • A practical framework for leading AI tool selection: because enablement is increasingly being asked to own this decision

This session is for Enablement, RevOps, Sales Ops, and CS leaders evaluating or implementing AI.

Your hosts

Allie Kaiser

Allie Kaiser

Head of Business Development, Brainfish

Roz Greenfield

Roz Greenfield

Co-founder and Chief Enablement Officer

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