Guru Integration | Brainfish

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Customers expect answers where they work. Without a tight connection between your knowledge base and your product, they bounce between tabs, search through outdated cards, and open tickets that your team already answered elsewhere. The Brainfish + Guru integration turns your Guru knowledge into ambient help that meets users in the moment, powers accurate responses, and keeps content fresh with analytics that show what to improve. Together they deliver true AI customer service that is fast, reliable, and measurable.

Why should I connect Brainfish with Guru?

Connecting Brainfish with Guru keeps knowledge synced automatically and delivers AI answers inside your product so customers never have to stop their flow.

Provide instant, in-context responses powered by AI support agents for in-product help.
Keep every Guru card current with auto-updating documentation that syncs changes on schedule.
See what resolves issues and where gaps exist using customer analytics that tie answers to outcomes.
Lower repetitive tickets so your Support and CX team focuses on complex work.
Make knowledge accessible without friction so it helps your users at the right moment.

How does AI customer service work with Brainfish and Guru?

Brainfish syncs Guru cards, reasons over them, and serves answers inside your app through ambient AI agents. Sync happens in the background via our Content Sync integrations and the Guru API documentation.

Authenticate your Guru workspace. Connect your workspace with a scoped token to authorize read access.
Map cards and collections to topics. Choose which collections and tags map to Brainfish topics for precise answers.
Set your sync cadence. Pick an automatic refresh schedule and enable on-demand syncs when you update content.
Install the in-product agent. Add Brainfish to your app or help center to deliver contextual answers instantly.
Monitor results and improve. Track deflection, resolution quality, and gaps to guide content updates.

What can I do with the Brainfish + Guru integration?

Answer user questions from verified Guru cards directly inside your product UI.
Respect Guru structure by syncing collections, boards, tags, and verification states.
Spot missing coverage as Brainfish flags unanswered intents and low-performing cards.
Guide escalations to tickets or chat only when needed, keeping workflows smooth.
Support multiple audiences by mapping different collections to specific surfaces.

If you are new to Guru, see the Guru product overview to understand cards, collections, and verification.

What are the benefits for each team?

CX leaders: Elevate experience and reduce effort.

Deliver intuitive, guided help that reduces time to value for end users.
Track impact on CES and NPS with built-in analytics for decision-making.

Support teams: Cut repetitive contacts and boost quality.

Deflect common questions with AI agents that resolve first.
Use insights to update the few cards that drive most tickets.

Product teams: Improve onboarding and documentation.

See friction patterns by feature using product-focused analytics.
Ship better in-app guidance informed by real user questions.

Customer success: Spend time on outcomes, not how-tos.

Automate the basics so CSMs focus on adoption and expansion.
Share curated cards in-success plans with confidence they are current.

How is this different from using Guru alone?

Guru alone is a powerful knowledge hub, yet it relies on users finding and interpreting content. Brainfish makes that knowledge proactive and adaptive where people work.

Guru alone: Users must search and read full cards.
Guru alone: Manual upkeep risks stale or unverified content.
Guru alone: Limited visibility into which cards solve problems.

With Brainfish: Answers appear in context via ambient AI agents.
With Brainfish: Changes sync automatically with auto-updating docs.
With Brainfish: Impact is measurable through actionable analytics.

When is the Brainfish + Guru setup most valuable?

Use Brainfish with Guru when scale, speed, and clarity matter most.

High ticket volume from repeat questions that should be self-serve.
Fast-changing products that need card updates reflected in minutes.
Lean teams that need automation and clear content ROI.
Complex SaaS with multi-step workflows and nuanced policies.

See the philosophy behind this approach on Why Brainfish.

How do I set up the Brainfish + Guru integration?

Setup takes minutes and starts syncing right away.

Authenticate your Guru workspace. In Brainfish, choose Guru as a source and authorize with a scoped token that grants read-only access.
Map cards and collections to topics. Select the collections, boards, or tags to include and map them to Brainfish topics for precision.
Set your sync cadence. Choose an automatic refresh interval and keep the option to run a manual sync after big edits.
Install the in-product agent. Add the Brainfish snippet or SDK to surface answers in your app or help hub.
Monitor results and improve. Review analytics, fix flagged gaps, and watch resolution and deflection climb.

Once enabled, automatic sync begins and your agent uses Guru content immediately. You can see other connections on the Brainfish Integrations Hub.

What results should I expect?

Teams typically see faster answers, higher self-service, and clearer insight into which cards matter after connecting Brainfish with Guru for AI customer service.

“If the answer lives in Guru, Brainfish puts it in front of the user before they even think to search.”

Self-service rate: target 70 to 90 percent resolved without handoff, inspired by results like Smokeball’s documented gains.
Ticket deflection: reduce repetitive tickets by 30 to 50 percent as common intents are answered in-product.
Time to first answer: bring initial response under 2 seconds via in-product AI agents.
Article freshness: keep 95 percent of synced cards current using auto-sync.
Coverage of top queries: reach 90 percent coverage by filling gaps surfaced in analytics dashboards.

Explore more proof on the Brainfish Customers hub.

FAQ

Does Brainfish replace Guru?
No. Guru remains your source of truth. Brainfish uses your cards to deliver contextual help with AI support agents.

How often does Brainfish sync with Guru?
Brainfish runs scheduled syncs and lets you trigger on-demand refreshes after major edits, keeping answers current with auto-updating docs.

Is my API token secure?
Yes. Brainfish stores credentials encrypted, honors least-privilege scopes, and supports rotation. See token basics in the Guru API getting started guide.

Does it work with multiple languages?
Yes. Brainfish supports multilingual experiences by syncing language-specific collections or tags and serving answers by user locale.

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