Help Scout

Help Scout

Integrate with the entire Help Scout suite. Connect your knowledge base and route conversations to human agents over email and messaging channels.

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Customers lose focus when they have to leave your app to search a help center. Teams feel the impact as tickets spike and docs drift out of date. The Brainfish + Help Scout integration turns your Help Scout Docs into in-product guidance that answers questions instantly, learns from every interaction, and keeps your knowledge current. Brainfish syncs your Docs content, powers context-aware responses through AI, and closes the loop with actionable analytics.

Keep Help Scout as your single source of truth while Brainfish delivers ambient support where work happens. You get fast answers, content that updates itself, and visibility into what customers need. It is a simple way to deliver AI customer service without changing your tooling.

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Why should I connect Brainfish with Help Scout?

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Connecting Brainfish with Help Scout lets you auto-sync Docs and deliver AI-powered answers inside your product.

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How does AI customer service work with Brainfish and Help Scout?

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Brainfish syncs your Help Scout Docs and serves in-product answers that learn from every interaction. The system updates content automatically and improves with analytics from real customer behavior.

Here is how it works end to end:

  1. Authorize Help Scout: Connect your Help Scout account using OAuth 2.0 or an API key with read access to Docs.
  2. Map Docs content: Choose the Docs site and collections, then map categories to Brainfish topics.
  3. Set sync cadence: Pick automatic refresh interval and enable instant re-sync on publish.
  4. Install the agent: Add the Brainfish snippet to your app or site to surface in-product answers.
  5. Monitor and improve: Review analytics, train responses, and update articles from insights.

Sync is handled by our Content Sync integrations, and you can review the Help Scout Docs API reference for data coverage.

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What can I do with the Brainfish + Help Scout integration?

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You can turn your Help Scout Docs into adaptive, in-product support and keep it fresh without manual lift.

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What are the benefits for each team?

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Every team gets measurable wins from fewer tickets to better product insights.

CX leaders:

Support teams:

Product teams:

Customer success:

  • Spend less time on how-to and more time on outcomes for accounts.
  • Share answers that mirror the same source in Help Scout Docs.

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How is this different from using Help Scout alone?

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Help Scout provides a strong knowledge base, and Brainfish makes it adaptive, ambient, and measurable.

Limitations of Help Scout alone:

  • Customers must leave your product to search and interpret articles.
  • Manual processes can let articles get stale or inconsistent.
  • Limited visibility into which answers truly resolve tasks in-product.

Advantages with Brainfish:

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When is the Brainfish + Help Scout setup most valuable?

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This integration shines when you manage lots of questions and need answers to live inside your product.

  • High ticket volume on common how-to topics.
  • Fast-changing documentation that must sync reliably.
  • Lean teams that need leverage, not more tools.
  • Complex SaaS where onboarding and activation are critical.

See our approach to effortless support on Why Brainfish.

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How do I set up the Brainfish + Help Scout integration?

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Setup takes minutes and uses secure credentials with least-privilege access.

  1. Authorize Help Scout: Connect your Help Scout account using OAuth 2.0 or an API key with read access to Docs.
  2. Map Docs content: Choose the Docs site and collections, then map categories to Brainfish topics.
  3. Set sync cadence: Pick automatic refresh interval and enable instant re-sync on publish.
  4. Install the agent: Add the Brainfish snippet to your app or site to surface in-product answers.
  5. Monitor and improve: Review analytics, train responses, and update articles from insights.

Once enabled, automatic sync starts and your agent is ready; you can explore other connectors in the Brainfish Integrations Hub.

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What results should I expect?

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Teams commonly see faster answers, fewer tickets, and fresher content as AI customer service becomes the default path.

  • Self-service rate: Resolved without handoff ÷ total requests, often 60%+ after go-live, rising with training.
  • Ticket deflection: Historical ticket baseline minus current volume on known intents.
  • Time to first answer: Median time to AI response, typically sub-second in product.
  • Article freshness: Percent of synced Docs updated in the last 30 days via auto-updating docs.
  • Coverage of top queries: Top 20 intents answered with a clear article or action path via analytics.

See outcomes from customers like Smokeball in our customer stories hub.

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“We finally deliver the right answer where users need it. Tickets dropped, activation improved, and our Docs stay in sync.”

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FAQ

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Brainfish enhances Help Scout with synced knowledge, secure authentication, and multilingual support.

  • Does Brainfish replace Help Scout? No. Brainfish uses your Help Scout Docs as the source of truth and delivers answers in-product while preserving your Help Scout workflows.
  • How often does Brainfish sync with Help Scout? Sync runs automatically on your chosen cadence with on-demand refresh through auto-updating docs controls.
  • Is my API token secure? Yes. We support OAuth 2.0 and scoped tokens, encrypt credentials at rest and in transit, and encourage least privilege and regular rotation.
  • Does it work with multiple languages? Yes. Brainfish syncs locales from Help Scout and responds in the user’s language when content is available.

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