Hubspot

Customers expect help without switching tabs. But when your docs live in HubSpot and answers live somewhere else, people end up searching, guessing, and opening tickets. The Brainfish + HubSpot integration turns your HubSpot knowledge base into in-product answers that learn. Brainfish syncs your HubSpot articles automatically, delivers contextual responses through AI support agents, and surfaces gaps with customer analytics. You keep HubSpot as the source of truth while Brainfish provides AI customer service everywhere your users need it.

Why should I connect Brainfish with HubSpot?

Connecting Brainfish with HubSpot lets you keep knowledge synced automatically and deliver AI-powered support inside your product.

• Instant answers in-product powered by your HubSpot knowledge base, delivered by AI support agents your users already trust.
• Always-current content with auto-updating documentation that syncs changes from HubSpot without manual work.
• Fewer repetitive tickets as Brainfish resolves how-to and troubleshooting questions, freeing your Support and CX team to focus on complex cases.
• Better visibility into what helps users and what does not via Customer Analytics that show article effectiveness and content gaps.
• Keep HubSpot central while Brainfish distributes your knowledge across channels for a seamless experience.

If HubSpot is your knowledge hub, Brainfish makes it actionable everywhere.

How does AI customer service work with Brainfish and HubSpot?

Brainfish securely connects to your HubSpot knowledge base, syncs content on a schedule, and uses it to answer questions contextually. As users interact, Brainfish learns, highlights gaps, and suggests improvements to your docs.

1. In Brainfish, go to Knowledge → Connect Data Source and choose HubSpot.
2. Authenticate with HubSpot using OAuth or a read-only private app token with Knowledge Base scope.
3. Map articles, categories, tags, and locales to Brainfish collections.
4. Set your automatic sync cadence and enable on-demand reindex when needed.
5. Enable your in-product agent and start resolving questions with HubSpot content.

Content keeps flowing through our Content Sync integrations, so answers stay fresh without manual maintenance. To learn more about HubSpot’s knowledge base, see the HubSpot Knowledge Base in Service Hub and the HubSpot Knowledge Base API.

What can I do with the Brainfish + HubSpot integration?

You can turn your HubSpot documentation into proactive, in-product help that reduces tickets and accelerates onboarding.

• Surface instant answers from HubSpot articles directly inside your app or site.
• Auto-sync content so updates in HubSpot reflect in Brainfish without rework.
• Deflect common questions while handing off complex issues to your team using your existing HubSpot workflows.
• Find content gaps by seeing which queries fail and which articles lead to resolution, then prioritize updates.
• Support multiple locales by syncing translated HubSpot articles and responding in the user’s language.

What are the benefits for each team?

Each team gets focused value that compounds over time.

• CX leaders
  • Reduce customer effort and deliver in-product help for your users.
  • Prove impact with outcome metrics in Customer Analytics.
• Support teams
  • Cut repetitive contacts with AI support agents that answer from your HubSpot docs.
  • Keep docs accurate with auto-updating docs that sync on schedule.
• Product teams
  • Spot friction in flows and fix UX or docs using product-ready insights.
  • Improve onboarding through article effectiveness and path-to-resolution data in Customer Analytics.
• Customer success
  • Spend less time on how-to questions and more on outcomes for accounts.
  • Share trusted answers sourced from HubSpot in a single step.

How is this different from using HubSpot alone?

HubSpot on its own is a strong knowledge base, but it requires users to search and interpret articles.

• HubSpot alone: Static help center, manual discovery, limited feedback loops.
• Brainfish + HubSpot: Ambient answers in-product via AI agents, auto-updating content, and analytics that improve over time.

• HubSpot alone: Updates can go unnoticed by users.
• Brainfish + HubSpot: Changes are synced and instantly reflected where users ask for help.

• HubSpot alone: Reactive support when customers file tickets.
• Brainfish + HubSpot: Proactive, AI-powered guidance that prevents tickets, backed by our point of view in The Chatbot Graveyard.

When is the Brainfish + HubSpot setup most valuable?

It is most valuable when you need to scale helpful, accurate answers without adding headcount.

• High ticket volume from repeatable questions.
• Fast-changing documentation maintained in HubSpot.
• Lean teams that must automate first-line support.
• Complex SaaS products or multi-step onboarding journeys.

See how we think about scaling support in Why Brainfish and how we complement your HubSpot CRM stack.

How do I set up the Brainfish + HubSpot integration?

Setup is quick, secure, and does not require code.

1. In Brainfish, go to Knowledge → Connect Data Source and choose HubSpot.
2. Authenticate with HubSpot using OAuth or a read-only private app token with Knowledge Base scope.
3. Map articles, categories, tags, and locales to Brainfish collections.
4. Set your automatic sync cadence and enable on-demand reindex when needed.
5. Enable your in-product agent and start resolving questions with HubSpot content.

Once enabled, the first sync starts automatically and keeps your knowledge fresh. You can explore more options in our Integrations Hub and the Content Sync category. For token setup, review HubSpot’s guidance on private app tokens and scopes.

What results should I expect?

Teams typically see faster answers, fewer tickets, and clearer insight into what content works when AI customer service is powered by Brainfish and HubSpot.

• Self-service success rate: resolved sessions divided by total sessions, often 60 to 90 percent, with examples like Smokeball’s 92 percent on our Customers hub.
• Ticket deflection: percentage drop in support contacts for top intents after launch, commonly 30 to 60 percent.
• Time to first answer: median time from question to resolution reduced from minutes to seconds with in-product agents.
• Article freshness: proportion of synced HubSpot docs updated in the last 30 days via auto-updating docs.
• Coverage of top queries: percentage of the top 100 user questions resolved by existing articles, guided by Customer Analytics.

FAQ

Does Brainfish replace HubSpot?
No. Brainfish enhances HubSpot by delivering your knowledge base as contextual, AI-powered answers while HubSpot remains the source of truth.

How often does Brainfish sync with HubSpot?
Brainfish syncs on a schedule you choose and supports on-demand reindexing so your answers stay current.

Is my HubSpot token secure?
Yes. Brainfish uses least-privilege access, encrypted storage, and supports OAuth or scoped private app tokens with rotation best practices.

Does it work with multiple languages?
Yes. Brainfish syncs HubSpot locales and answers users in their selected language.

Keep exploring

• Browse all integrations in the Integrations Hub.
• See more in the Content Sync collection, plus Messaging Handoff, Email and Ticketing Handoff, and AI Actions.
• Learn about AI support agents, auto-updating documentation, and customer analytics.
• Understand our approach in Why Brainfish and explore proof on the Customers page.
• See it live with a personalized demo.