Magento

Customers expect help the moment they need it. But shoppers and store admins often leave your Magento storefront to hunt through policy pages, FAQs, or email support. That slows purchasing and drives up tickets. The Brainfish + Magento integration turns your commerce content into in-product answers, synced knowledge, and actionable analytics. Brainfish connects with Magento so your team delivers AI customer service that is fast, accurate, and always in context. Your content stays fresh automatically and support insights show you where to improve.

Why should I connect Brainfish with Magento?

Connecting Brainfish with Magento lets you keep knowledge synced automatically and deliver AI-powered support inside your storefront.

• Instant answers from your store content provided by AI support agents embedded in product pages, checkout, and account areas.
• Always-current policies and FAQs through auto-updating documentation that refreshes on a schedule.
• Lower ticket volume as common questions about shipping, returns, and account access are resolved without handoffs for your Support and CX team.
• Insight into what customers ask and where they struggle using Customer Analytics.
• Seamless, in-product help that reduces friction for your users and shoppers.

How does AI customer service work with Brainfish and Magento?

Brainfish pulls your Magento content, keeps it in sync, and serves context-aware answers in your store. It then learns from outcomes to improve content and reduce repeat questions via analytics.

1. In Brainfish, open Integrations and choose Magento.
2. Authenticate with Magento using a scoped Admin API token or OAuth integration as documented in the Adobe Commerce REST API.
3. Select content types to sync, then map fields like title, URL, category, and locale.
4. Set your sync cadence and locales, then enable the source, leveraging our Content Sync integrations.
5. Deploy the in-product AI agent and test answers with preview content using AI support agents.

Brainfish also supports GraphQL-based content retrieval when appropriate. See the Adobe Commerce GraphQL guide for schema and authentication details.

What can I do with the Brainfish + Magento integration?

You can deliver fast, relevant help where it matters most.

• Answer shipping, returns, taxes, and warranty questions in the cart and checkout to reduce abandonment.
• Guide shoppers to size guides, compatibility notes, and product care from any PDP.
• Support account and order questions in My Account, including pointing to order status and policies when connected to Magento APIs.
• Assist store admins with step-by-step help for catalog updates, coupons, and content edits inside the admin experience.
• Localize responses for multi-storefront setups by syncing the right locales.

What are the benefits for each team?

Each team gets focused impact that compounds over time.

CX leaders

• Lower customer effort and raise conversion with proactive help for your users.
• Prove impact with funnel and resolution insights in Customer Analytics.

Support teams

• Deflect repetitive order and policy questions with AI support agents.
• Keep knowledge fresh automatically through auto-updating docs.

Product teams

• See content gaps and broken journeys with analytics built for product teams.
• Improve onboarding and checkout flows with targeted, in-context guidance for your product team.

Customer success

• Spend less time re-answering policy basics and more time on outcomes.
• Share trusted, current answers that update on their own.

How is this different from using Magento alone?

Magento by itself provides static content that customers must find and interpret, while Brainfish turns that content into adaptive, in-product help.

• Magento alone: Help pages are static, and shoppers must leave the flow to search.
• With Brainfish: Help appears in context through in-product AI support agents.

• Magento alone: Content upkeep is manual, so policies and guides can go stale.
• With Brainfish: Knowledge stays fresh using auto-updating documentation.

• Magento alone: Limited feedback on whether articles resolve issues.
• With Brainfish: Customer Analytics shows resolution rates and drop-offs.

When is the Brainfish + Magento setup most valuable?

This pairing shines when speed and scale matter.

• High ticket volume during peak seasons and promotions.
• Frequent catalog and policy changes that need instant updates.
• Lean teams that must automate without losing quality.
• Complex catalogs or multi-storefront locales where clarity drives conversion.

How do I set up the Brainfish + Magento integration?

Setup takes minutes and starts syncing automatically.

1. In Brainfish, open Integrations and choose Magento.
2. Authenticate with Magento using a scoped Admin API token or OAuth integration as described in the Adobe Commerce REST API reference.
3. Select content types to sync, then map fields like title, URL, category, and locale.
4. Set your sync cadence and locales, then enable the source, or browse more in the Integrations Hub.
5. Deploy the in-product AI agent and test answers with preview content using AI support agents.

Once enabled, Brainfish begins syncing and your AI agent can answer with the latest knowledge.

What results should I expect?

Most teams see faster resolutions, fewer repetitive tickets, and higher conversion as AI customer service handles common questions in the flow.

• Self-service success rate: resolved by AI answers divided by total sessions.
• Ticket deflection: avoided contacts divided by baseline contacts for the same period.
• Time to first answer: median seconds to first useful response pre vs post integration.
• Article freshness: percentage of synced content updated within your target window.
• Coverage of top queries: percentage of top 100 search intents with high-confidence answers.

Customers like Smokeball report strong outcomes, including a 92 percent self-service success rate and a 74 percent drop in search-to-ticket. See how in the case studies reducing search-to-tickets by 74 percent and cutting self-serve to human by over 50 percent, and browse more success stories on the Customers hub.

FAQ

Does Brainfish replace Magento?
No. Brainfish enhances Magento by making your content ambient and adaptive inside your storefront while Magento remains your commerce platform.

How often does Brainfish sync with Magento?
You control cadence. Brainfish supports scheduled and on-demand updates with auto-updating docs.

Is my API token secure?
Yes. Brainfish uses encryption at rest and in transit, scoped tokens with least privilege, and secure credential storage.

Does it work with multiple languages?
Yes. Select the locales to sync and Brainfish will answer in those languages.

Keep exploring

• Browse all integrations on the Integrations Hub.
• See more Content Sync integrations that keep knowledge fresh.
• Learn about AI support agents for in-product help.
• Keep content current with auto-updating docs.
• Measure what matters with Customer Analytics.
• Understand our approach on Why Brainfish and explore customer stories.
• Ready to see it live? Get a demo.