Shopify

Customers on your Shopify store want answers without leaving the page. But store FAQs, policy pages, and product descriptions are easy to miss, and support teams get flooded with repetitive questions. The Brainfish + Shopify integration turns your storefront into AI customer service that gives instant, accurate answers in product pages and checkout, keeps knowledge synced automatically, and surfaces insights your teams can act on. Brainfish connects to your Shopify content and powers AI support agents that respond in context, while Customer Analytics reveals gaps and opportunities.

Why should I connect Brainfish with Shopify?

Connecting Brainfish with Shopify lets you keep store knowledge synced automatically and deliver AI-powered support inside your storefront.

• Instant answers in your store delivered by in-product AI support agents on product pages and checkout.
• Always-current content with auto-updating documentation that syncs Shopify Pages, Policies, and product details on schedule.
• Fewer repetitive tickets so your Support and CX team can focus on high-value conversations.
• Better buyer experience for your users who get help without leaving the cart.
• Actionable insights through Customer Analytics that show which questions block conversions.

How does AI customer service work with Brainfish and Shopify?

Brainfish connects to your Shopify store, syncs selected content, and uses it to answer questions contextually on your site. It learns from outcomes and highlights missing or outdated content via analytics.

1. In Brainfish, go to Knowledge and select Shopify as a data source.
2. Enter your Shopify store domain and approve requested scopes via Shopify OAuth.
3. Choose which content to sync such as Pages, Policies, Products and select locales.
4. Map fields like title, body_html, tags to Brainfish attributes and set your sync cadence.
5. Enable the source and deploy the Brainfish agent in your theme or app.

All content stays fresh through our Content Sync integrations, and you can refine prompts, guardrails, and escalation to human support as needed.

For technical reference, see the Shopify Admin API overview and the Shopify Storefront API. Brainfish requests only the minimum scopes required.

What can I do with the Brainfish + Shopify integration?

Use Brainfish to remove friction across the buyer journey.

• Answer product questions on PDPs using synced titles, descriptions, and tags to cut bounce and boost add to cart.
• Explain shipping, returns, and warranty policies inline during checkout to reduce abandonment.
• Guide size and variant selection with clear, contextual explanations from synced size charts and FAQs.
• Handle store operations questions like order changes and delivery timelines, with optional secure actions when scopes are granted.
• Escalate seamlessly to your team for edge cases while capturing insights in Customer Analytics.

If you enable scoped tokens, Brainfish can reference policy content and product data. You control access via Shopify API access scopes.

What are the benefits for each team?

CX leaders get measurable impact with less effort.

• Lower customer effort by placing answers in context for your users.
• Track resolution and gaps with analytics built for outcomes.

Support teams reduce volume and focus on value.

• Deflect repetitive store questions with AI support agents.
• Keep knowledge fresh automatically with auto-updating docs.

Product teams and merchandisers improve conversion.

• See which PDPs create confusion in analytics for product teams.
• Prioritize content fixes that move add to cart and checkout completion.

Customer success saves time and drives outcomes.

• Spend less time on how-to and policy questions and more time on retention.
• Share proven answers directly in-app using in-product agents.

How is this different from using Shopify alone?

Shopify alone relies on static pages and manual search. Brainfish turns that knowledge into ambient, adaptive assistance.

• Shopify alone: Buyers must find and read FAQs or policies. With Brainfish: Answers appear in context via AI agents.
• Shopify alone: Updates are manual across many pages. With Brainfish: Auto-updating docs keep content current.
• Shopify alone: Limited insight into what content resolves issues. With Brainfish: Customer Analytics shows effectiveness and gaps.

When is the Brainfish + Shopify setup most valuable?

This integration shines when your team needs leverage and your buyers need clarity.

• High ticket volume from product, shipping, and returns questions.
• Fast-changing catalogs or seasonal policy updates that must stay in sync.
• Lean support teams that cannot scale headcount.
• Complex catalogs with variants or sizing that create pre-purchase friction.

See our approach to effortless support on Why Brainfish.

How do I set up the Brainfish + Shopify integration?

Setup takes minutes and syncs automatically after you connect.

1. In Brainfish, go to Knowledge and select Shopify as a data source.
2. Enter your Shopify store domain and approve requested scopes via Shopify OAuth.
3. Choose which content to sync such as Pages, Policies, Products and select locales.
4. Map fields like title, body_html, tags to Brainfish attributes and set your sync cadence.
5. Enable the source and deploy the Brainfish agent in your theme or app.

Once enabled, the first sync begins and your AI agent uses that knowledge immediately. Explore more options on the Integrations Hub.

What results should I expect?

Teams typically see faster answers, fewer tickets, and clearer insights when AI customer service runs on Shopify content.

• Self-serve rate: percent of sessions resolved by Brainfish without handoff.
• Ticket deflection: reduction in repetitive tickets compared to baseline period.
• Time to first answer: median response time delivered in seconds by in-product agents.
• Article freshness: percent of synced items updated within the last 30 days.
• Coverage of top queries: share of the top 100 questions with confident answers.

Customers like Smokeball report major gains in self service and NPS. See outcomes on the Customers hub and case studies.

FAQ

Does Brainfish replace Shopify’s content or apps?
No. Shopify remains your source of truth and commerce engine. Brainfish delivers answers from that content in context and can escalate to your team when needed.

How often does Brainfish sync with Shopify?
Brainfish runs scheduled syncs and supports manual refreshes through auto-updating docs. You control cadence by source.

Is my Shopify token secure with Brainfish?
Yes. Brainfish uses scoped access, encryption in transit and at rest, and least-privilege tokens. You can rotate tokens at any time in your Shopify admin and Brainfish.

Does it work with multiple languages?
Yes. You can sync selected locales and Brainfish will answer in the customer’s language when content is available.

Keep exploring

• Browse all integrations on the Integrations Hub.
• See more in the Content Sync integrations category.
• Deploy AI support agents for in-product help.
• Keep knowledge fresh with auto-updating docs.
• Turn questions into insights with Customer Analytics.
• Learn our vision on Why Brainfish and explore customer stories.
• See Brainfish in action with a personalized demo.