Website Integration

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Customers want help without leaving your site. The Brainfish + Website integration turns your website into a place where answers appear in context, knowledge stays fresh, and insights flow back to your team. Connect Brainfish to your existing docs and help pages, embed an intelligent assistant, and track what solves issues. The result is AI customer service that meets users where they are and improves with every interaction.

Why should I connect Brainfish with my website?

Connecting Brainfish with your website delivers instant, accurate answers on every page while keeping your knowledge automatically in sync.

Give users fast, contextual replies powered by AI support agents for in-product help.
Keep content current with auto-updating documentation that syncs changes from your sources.
Cut repetitive tickets so your Support and CX team can focus on complex cases.
See what works and what needs fixing through customer analytics tied to real user questions.

How does AI customer service work with Brainfish and my website?

Brainfish uses your existing content and page context to answer questions inline, then learns from outcomes to improve over time. You connect sources once, install a lightweight widget, and Brainfish handles delivery and updates.

Authenticate your website domain in Brainfish by adding the domain and completing the guided verification.
Map page fields and routes so Brainfish understands titles, URL patterns, and product areas for contextual answers.
Choose sync cadence for your sources with our Content Sync integrations or a scheduled crawl.
Install the Brainfish web widget using the lightweight script or through Google Tag Manager installation guidance.
Monitor results and improve with Customer Analytics and auto-updating docs.

What can I do with the Brainfish + Website integration?

Embed smart assistance on marketing, docs, and app pages that answers without opening a new tab.
Provide page-aware responses that use URL and metadata to tailor guidance.
Trigger guided actions and handoffs to email or chat when needed using agent capabilities.
Capture trending questions and gaps, then fix docs faster with analytics on customer intent.

What are the benefits for each team?

CX leaders

Lower effort and higher satisfaction across the journey.

Deflect low-value contacts with AI agents that resolve in seconds.
Track outcomes and CSAT drivers via analytics built for CX.

Support teams

Fewer tickets, more time for complex issues.

Automate repetitive answers with in-context help on your site.
Keep your knowledge current using auto-updating docs.

Product teams

Clarity on friction and better onboarding.

Identify confusing flows using insights for product teams.
Ship fixes that reduce questions on key pages.

Customer success

More outcomes, less hand-holding.

Answer “how do I” queries instantly so calls focus on value.
Share links to pages where the agent is already embedded for context from your users’ perspective.

How is this different from using my website alone?

Limitations of a website alone: Static FAQs, manual updates, and users forced to search.
Advantages with Brainfish: Contextual answers, automatic updates, and proactive suggestions guided by analytics.
Outcome: Self-service that feels built into the flow, not bolted on.

When is the Brainfish + Website setup most valuable?

High ticket volume from common “how to” questions.
Lean teams that need scalable support without headcount growth.
Complex SaaS with multi-step onboarding and feature depth.
Fast-changing docs where freshness matters to accuracy.

Put answers where people work, not behind a search box.

How do I set up the Brainfish + Website integration?

Setup is quick and flexible, and you can deploy via snippet or tag manager.

Authenticate your website domain in Brainfish by adding the domain and completing the guided verification.
Map page fields and routes so Brainfish understands titles, URL patterns, and product areas for contextual answers.
Choose sync cadence for your sources with our Content Sync integrations or a scheduled crawl.
Install the Brainfish web widget using the lightweight script or through Google Tag Manager installation guidance.
Monitor results and improve with Customer Analytics and auto-updating docs.

Once installed, automatic sync starts and your AI agent begins answering immediately.

For sites with strict security headers, add the widget domain to your CSP as noted in Content Security Policy guidance on MDN.

What results should I expect?

Teams typically see higher self-service, faster time to answer, and clearer insight into what customers need from AI customer service.

Self-service rate: resolved by Brainfish ÷ total inquiries - see Smokeball’s outcomes in how Smokeball reduced search-to-tickets.
Ticket deflection: repetitive tickets avoided ÷ baseline tickets - Smokeball cut self-serve to human by over 50 as shown in this customer story.
Time to first answer: seconds from click to reply on your site.
Article freshness: percent of synced articles updated within your target window using Auto-Updating Docs.
Coverage: top queries with confident answers ÷ total top queries tracked in Customer Analytics.

FAQ

Does Brainfish replace my website help center?

No. Brainfish augments your site by delivering answers in context and using your help center as the source of truth.

How often does Brainfish sync with my website content?

On a schedule you set, with optional manual syncs, using our Content Sync integrations.

Is my API token secure?

Yes. Brainfish uses scoped tokens with least privilege and encrypts data in transit and at rest; rotate credentials regularly and restrict by domain and environment.

Does it work with multiple languages?

Yes. You can sync multiple locales and serve language-aware answers across your website.

Keep exploring

Browse all connections on the Integrations Hub.
See sources we sync in the Content Sync category.
Learn about AI support agents and how they answer in context.
Keep docs current with Auto-Updating Docs.
Measure impact with Customer Analytics.
Understand our approach in Why Brainfish and explore customer stories.
Ready to try it on your site? Get a demo.

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