Website

Customers expect help to appear right where they are. But on most websites, visitors have to leave the page, open a help center, and search. That slows them down and increases tickets. The Brainfish + Website integration delivers AI customer service inside your pages by combining your website content with Brainfish AI support agents. Your articles and FAQs stay in sync with auto-updating documentation, and you get customer analytics that show what works and what needs attention.

Why should I connect Brainfish with my website?

Connecting Brainfish with your website lets you keep knowledge synced automatically and deliver AI-powered answers inside your pages.

• Instant, in-page answers powered by your content through AI support agents embedded on your site.
• Always-current knowledge with auto-updating docs that refresh on a schedule or on demand.
• Fewer repetitive tickets so your Support and CX team can focus on high-value work.
• Better decisions using Customer Analytics to see intent, gaps, and resolution rates.
• Seamless experience that keeps your users in flow without switching tabs.

How does AI customer service work with Brainfish and my website?

Brainfish turns your website into a support surface by syncing content, answering in context, and learning from every interaction.

1. Add the Web SDK: Install the Brainfish snippet with your Site ID and publishable key directly or via the Google Tag Manager installation guide.
2. Verify and connect content: Verify your domain and connect your help center or docs URL as a content source via our Content Sync integrations.
3. Map fields: Map title, body, category, tags, and locale to Brainfish knowledge attributes for clean structure.
4. Choose sync cadence: Enable auto-updating with scheduled crawls and optional refresh triggers to keep pages fresh.
5. Activate agents: Turn on AI support agents in your widget and test responses in preview mode.

What can I do with the Brainfish + Website integration?

You can deploy AI answers anywhere people browse or work without adding friction.

• On-page assistant that responds to questions using your website, docs, and FAQs.
• Contextual help that uses page context to tailor answers and link to the right section.
• Pre-sales guidance on marketing pages to explain features and capture intent before handoff.
• Help center superpowers that summarize long articles and guide users step by step.
• Authenticated portal support that respects user locale and serves relevant content.

What are the benefits for each team?

Each team gets clear wins from the Brainfish + Website setup.

CX leaders

• Reduce customer effort and improve NPS with in-flow help for users.
• Prove impact with analytics on intent, outcomes, and gaps.

Support teams

• Deflect common questions to AI that is trained on your content.
• Spend time on complex, high-priority cases instead of copy-paste replies.

Product teams

• See where users struggle and fix docs with out-of-the-box insights for product teams.
• Measure onboarding friction and content effectiveness with Customer Analytics.

Customer success

• Cut how-to time and use meetings to drive outcomes, not troubleshooting.
• Share links to always-current documentation that you can trust.

How is this different from using my website alone?

Your website alone is static and depends on users to search. Brainfish makes it adaptive and proactive.

• Website alone: Users leave the page to search a help center. With Brainfish: Answers appear in context via in-page AI agents.
• Website alone: Content freshness is manual and error-prone. With Brainfish: Auto-updating docs keep knowledge current.
• Website alone: Limited insight into whether articles resolve issues. With Brainfish: Analytics show resolution rate and gaps, reinforced by our perspective in The Chatbot Graveyard.

When is the Brainfish + Website setup most valuable?

It is essential when tickets are high and content changes often.

• High ticket volume from repetitive questions that your docs already answer.
• Fast-changing documentation that needs reliable, automated freshness.
• Lean teams that need scalable AI customer service without headcount.
• Complex SaaS with multi-locale content and varied user intents.

How do I set up the Brainfish + Website integration?

Setup is quick and safe, and syncing starts automatically once you enable the source.

1. Add the Web SDK: Install the Brainfish snippet with your Site ID and publishable key directly or via the Google Tag Manager installation guide.
2. Verify and connect content: Verify your domain and connect your help center or docs URL as a content source via our Content Sync integrations.
3. Map fields: Map title, body, category, tags, and locale to Brainfish knowledge attributes for clean structure.
4. Choose sync cadence: Enable auto-updating with scheduled crawls and optional refresh triggers to keep pages fresh.
5. Activate agents: Turn on AI support agents in your widget and test responses in preview mode.

If your site uses a strict CSP, add the SDK domain to your script-src per MDN Content Security Policy guidance. Explore more options in the Integrations Hub.

What results should I expect?

Teams typically see faster answers, fewer tickets, and fresher content with AI customer service running on their website.

• Self-service success rate: Resolved sessions divided by total sessions. Customers like Smokeball report 90 percent plus, detailed in the Customers library.
• Ticket deflection: Sessions that avoid escalation divided by intent-matched sessions.
• Time to first answer: Average time from question to AI response, often under 2 seconds.
• Article freshness: Percent of pages synced within SLA using auto-updating documentation.
• Coverage of top queries: Percentage of top intents with high-confidence answers via analytics insights.

FAQ

Does Brainfish replace my website or CMS?
No. Brainfish uses your site and docs as the source of truth and adds in-page AI support with AI support agents.

How often does Brainfish sync with my website content?
Content sync runs on your schedule with optional on-demand refresh and manual triggers through auto-updating docs.

Is my API token or site key secure?
Keys are encrypted in transit and at rest. Use scoped, least-privilege keys and rotate them regularly.

Does it work with multiple languages?
Yes. You can sync multiple locales and Brainfish will answer in the user’s language when content exists.

Keep exploring

• Browse all integrations in the Integrations Hub.
• See connectors in the Content Sync category.
• Meet our AI support agents for in-product help.
• Keep knowledge fresh with auto-updating docs.
• Measure impact with Customer Analytics.
• See our approach on Why Brainfish and explore customer stories.
• Ready to see it live? Get a demo.