ON-DEMAND SESSION
From Hallucinations to Certainty: The Missing Knowledge Layer for AI
Learn how to ground AI in Real Product Knowledge and eliminate hallucinations.
Daniel Kimber
Danielle Wilson
Amelia Dunton & Ash Ma
Session Hosts
30 MIN
ON-DEMAND SESSION
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Blue Star
Overview

What this session covers

A practical discussion focused on real-world challenges and applied approaches.
ON-DEMAND

AI doesn’t fail because the models are bad. It fails because the knowledge underneath it is scattered, outdated, and unowned.

As products evolve, critical knowledge lives everywhere: Slack threads, walkthrough videos, tickets, internal workflows, and in the heads of a few experts. When AI is built on this messy reality, it confidently gives wrong answers, creates inconsistent experiences, and erodes trust in your tools.

In this 30-minute session, see how to turn fragmented knowledge into a single, living layer that powers AI, teams, and self-service.

You’ll walk away knowing how to:

• Deliver AI experiences that are accurate, personalized, and grounded in real product context

• Automatically capture high-value knowledge from Slack, docs, videos, and workflows

• Avoid the pitfalls of traditional KBs, RAG pipelines, and AI tools that break at scale

• Build a knowledge foundation that grows as products, teams, and AI use cases expand.

If you’re responsible for AI, CX, or enabling teams with AI-powered tools, this session will show you how to move from experimental AI to dependable, value-driving experiences.

ON-DEMAND SESSION

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Orange Star
Hosts
The people behind this session
The individuals leading the discussion and sharing their experience and insight.

Daniel Kimber

CEO and Co-founder @ Brainfish

Danielle Wilson

GTM @ Brainfish
Calender
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